The French way of Advertising Laundry Detergent?
3 Comments Published by Cedric Benetti on Saturday, May 2, 2009 at 5/02/2009 11:00:00 PM.
French ads for laundry detergent have always fascinated me. Check out this weird selection:
Ok this first one is french humor. The detergent is called "le chat", and at the end the weird guy screams the name of a competitor detergent.
The next one is a real ad in which french language is massacred in order to fit in with the apes who play in it. You may see it as a tad racist nowadays.
...racist indeed if you compare to this 1987 ad of the same brand, conceived for the african market.
Ok this first one is french humor. The detergent is called "le chat", and at the end the weird guy screams the name of a competitor detergent.
The next one is a real ad in which french language is massacred in order to fit in with the apes who play in it. You may see it as a tad racist nowadays.
...racist indeed if you compare to this 1987 ad of the same brand, conceived for the african market.
Labels: Ads, Talking Pictures, things that can happen if you stare directly into the sun, videos
Bonjour! Cedric,
The first ad is really "wacky" too! especially, after the "weird"
guy hit the "pooch!"... and it sounds as if the audience laughed?!? (Shrug shoulders)
Merci! for sharing,
Deedee ;-D
Indeed, they would have a BIG rascist issue if they would do an add like that nowadays..I remember the monkeys - I used to go to the South of France and remember those adds when I watched some telly ...
funny !!
btw, really like the new Cedric under Who the Hell Are You.