PARIS 2e

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Vintage Soap Remake

4 Comments Published by Cedric Benetti on Thursday, April 9, 2009 at 4/09/2009 09:13:00 PM.

They renovated a building on Grands Boulevards, and they renovated the vintage soap ad from 1919 that was on its side facade at the same moment. Now it doesn't look vintage or anything anymore. Does it still have any historic value?

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The Cadum baby, somewhat weird spokesperson for the Cadum Soap which was produced at the manufacturies of Courbevoie. According to the museum of advertisement, the ads with the baby were covering numerous walls of Paris around 1919. Around 1940 the Cadum baby loses its place and gets replaced by a pretty young girl. So long baby!
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Wanna find out more on Cadum ads (in French only), go to the Arts Décos page.

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4 Responses to “Vintage Soap Remake”

  1. # Anonymous Anonymous April 9, 2009 at 9:50 PM

    大好き、この広告は最高！  

  2. # Blogger marina April 10, 2009 at 2:27 AM

    Thanks for sharing
    I love your blog...  

  3. # Blogger ratatouille's archives April 10, 2009 at 2:32 AM

    Bonjour! Cedric,
    Cedric said,"Now it doesn't look vintage or anything anymore. Does it still have any historic value?
    hmmm...I guess that I have to ponder that question.
    Nice article!
    Merci! for sharing!
    Deedee ;-D  

  4. # Blogger lady jicky April 10, 2009 at 4:38 AM

    Oh, its a bit "bright" isn't it?  

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    I am Cedric, discoverer of things that would go unnoticed in the streets of Paris, historic haven of fashionistas and city of lights ('lights' as in 'enlightenment', not street lights).
    But seriously: I'm an expat from Luxembourg (the country, not the garden), living in the center of Paris (hence 'Paris 2nd arrondissement'), and currenlty studying architectural history...


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